As a continent, the European economy is one of the largest on Earth. It is also one of the richest regions as measured by assets under management. Europe was the first of the principal world regions to develop a modern economy centered on industrial development, commercial agriculture, as well as the provision of specialized services. The European market presents a myriad of lucrative opportunities for businesses willing to expand their venture and grow their brand. Companies looking to introduce new products in this region will find a customs haven as it plays to a single giant internal market.