Retailer’s Guide to Customer Data Platform

Technology presents a pool of opportunities for retailers. Meanwhile, new data management platforms and tools are developing to support business methods and practices. With increasing competition and smart consumers, what do retail businesses need to know about CDPs? Modern consumers are more informed and demanding. Guide to Customer Data Platform (CDPs) are one such absolute necessity in the retail domain. But technological advancements are being used front and center for attracting modern-day consumers.