One of the hottest debated topics, when internet marketing for fitness professionals gets together, is how often a company needs to post to create the optimal customer engagement. According to a popular social media pre-scheduling tool who crunched the data from 10 different studies, companies need to post to Facebook, Instagram and LinkedIn at least once a day, Pinterest 11 times per day and Twitter 15 times per day for optimal results. Breaking down those figures further helps one understand the best way to engage with your audience on each of these popular social media platforms.