There are many ways available for companies to set up their own websites. They can hire an in-house web developer or a webmaster. They can also hire advertising or marketing consultants. However, having an in-house web developer is too expensive, and so is hiring an advertising consultant. The next option would be to hire a webmaster that can do the website for the company. Although he may be a professional, a webmaster cannot do all things at once. He needs a lot of people to do the various tasks needed, such as web design, content writing, and other responsibilities. Outsourcing companies have thought of a way to help webmasters do the job of creating a website through white label SEO.