Social media marketing(SMM) and search engine marketing(SEM) are becoming more and more similar. People used to look at SMM and SEM as different online marketing aspects, but these are more connected with each other. There is proof that social media impacts Google’s search algorithm. SMM and SEM have well-documented benefits, including the considerable profits that both contribute to making. If you want a strong online market campaign, it is important to achieve a balance between both. As a social media agency Qatar based, we Digital Links Pro feel that businesses should change how they market.