The rise of technology has helped the global retail industry to boom like anything. Through digital marketing the retail sector has been transformed to a whole new level. E-commerce brands have made their own websites so tantalizing, that anyone who browses through the internet and visits the websites, simply ends up spending their hard earned money even without a target. Not only has window shopping been more accessible, but it has been constantly transformed to be a more convenient way of shopping day by day in runner that has been thriving among the shopping enthusiasts.