If you’re not all in when you have the opportunity, you miss the boat. We’re in a really finicky industry; the only constant is change, so when you find something that works you need to run with it. And not just run with it, you need to go all in on it. Get those two extra reps that you’re going to regret 10 years from now. When you have people that are responding to marketing, they’re basically standing there with their credit card saying, take my money.