The focus on digital channels and content has led to the convergence of AdTech and MarTech. It only makes sense to combine the power to spark engagement at all stages of the customer journey with AdTech and Martech. But how can you connect the two for personalization? To serve your customers better, you need a holistic approach to CX and understand your audience better. This blog post will help you explore the right data points to squeeze the most out of your marketing and advertising efforts.