AI is a game-changer for Adtech and Martech capabilities. This Martech interview on Analytics platform with Alex Chapko highlights the importance of Piano Analytics platform and DMP features. Quite often, founders become victims of wishful thinking. Don’t be satisfied with early signs of traction, keep digging and developing your market understanding, clients’ needs, pitch, and product until you’re able to sign contracts on a regular basis using repeatable processes. Surround yourself with people who have an entrepreneurial mindset and give them as much power as possible to make decisions and drive the area they are responsible for in a necessary direction.