The answer to impactful marketing may be tech! Marketing automation gives marketing teams the time and efficiency to focus on the bigger picture. Your competitors are vying for your customers’ attention as much as you are. It means your audience is getting inundated with tons of messages that sound similar at the same time. Adding to the noise won’t make your marketing effective. It’s easy to talk about creativity, and it’s hard to choose that approach when you’re spread too thin. With a plethora of marketing activities consuming your day, standing out needs something more. Let’s dive into digital marketing automation and how it can just be what you need-