Why do Social Media Marketing with Instagram?

Many businesses have already have experienced different theories on why Instagram is good for business. But how can you make sure that it can be valuable for your business without even trying and spending your time?

Instagram is one of the most important social channels around, and we are sure that any marketer not yet trying it is missing out on something big. Not sure why Instagram is favorable for your business? Just have a look at the following points to know.


1.It is perfect for engaging with your audience.

Instagram has the highest engagement rate of all the major social platforms, hitting Facebook and Twitter. It even has a higher brand engagement rate, which shows the audience on Instagram is more inclined to branded content than on another platform.

A good starting point for generating engagement is to follow people interested in your brand or your products and comment on their photos and videos. You can also interact with your audience using your tags and inspire your followers to join in.

Remember, engaging with your fans is not only about publishing photos and videos of your products – you need to connect with them! Also, It can be impressive to use bots to comment and like on other posts so that you increase your likes and follows, but there are lots of reasons not to use automated engagement! Real engagement is the most important metric to focus on, as real engagement transforms into actual sales and loyal customers.