Importance of Privacy-First Principles to CX Innovation

Tealium and Meta’s report highlights the critical role of digital leaders in steering their organizational ship amid the tides of the marketplace change. The global digital economy is undergoing a seismic shift as consumer expectations heighten around data privacy-first principles to CX Innovation and security. As the third-party cookie crumbles, investment in privacy-enabling data management tools will pay dividends in delivering differentiated and personalised customer experiences. In the Asia-Pacific (APAC) region, the acceleration of changes in the data privacy landscape has led to greater consumer awareness of data privacy rights.