With SEO, you attract more quality traffic to your website. With content marketing, you provide value to those visitors. How to combine them effectively? Marketing is all about getting the customer to take the intended action. You want more relevant traffic coming in, signing up for your newsletter, filling out the forms, and ultimately becoming loyal customers. Some businesses focus a lot on technical optimization without paying much heed to the quality of content. Others tend to focus only on content while the technical SEO quietly takes a back seat. In either case, it doesn’t work. SEO and Content marketing need to work hand-in-hand to realize the full potential of marketing. Here’s how-