Due to the Covid-19 pandemic, there has been a behavioral shift in how people shop. Offline shopping requires big time and resource commitments and Online shopping is largely driven by search and transaction which doesn’t fulfill the inherent joy that shopping gives. Because of this, GenZ and Millenials are looking for experiential shopping avenues, online.

On the other hand, 30% of Indian retailers had to shut shop due to the pandemic and the remaining are trying to survive by going online. But they are not able to.

Read the article to know why.