To attract a wider market do some research on what you can offer in an online context. Perhaps you could offer online nutrition, online training programs, write your own digital products such as eBooks, online courses or Videos/Webinars that you can sell across the globe. The great thing about the internet is that you can do business 24 hours a day 7 days a week and wake up to sales that arrive into your inbox while you are sleeping! To attract a wider market you need to expand your offering.