Get a glimpse into the future of shopping with our expert insights on Adtech and Martech. Explore the innovative tools and strategies that will shape the way we shop. The year is 2023, and the retail industry is experiencing a sea change, driven by the rapid pace of technological innovation. In this blog, we’ve explored five significant ways in which adtech and martech will impact the shopping / retail industry in 2023. Scroll through to know them all! Businesses are grappling with new challenges and opportunities as they strive to keep pace with changing consumer expectations and market trends.