There are many cultural, religious, and personal reasons why modesty is favoured. It's sometimes religious, like for Christian and Muslim women. Sometimes it's done to follow a dress pattern in certain cultures. But most of the time, it is a personal choice for women. Modest fashion is Urban Culture's speciality. The Australian company is well-known for its refined and understated fashions. They have been a leader in their field and a trusted brand for more than two decades.