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As a profit centre head one of your central challenges is to target the correct customer who has the potential and the affinity for your product category. The question that comes to a business person’s mind first is – is the data precise ? Does it have Individual residential building precision?

In this maze of urban growth and disparate multicultural communities , it is challenging to trace, where the true potential for your product lies.

In case of the Banking & Insurance sector, this could be income levels as well as the capability of understanding the investment product needs, whereas in case of Consumer services and goods it is more a matter of a lifestyle affinity segmented target audience.

And consumer preferences change, not just within the cities or suburbs or from PIN Code to PIN Code, but also between residential colonies and blocks of apartments!

Firstly, consumer data is generally seen as the availability of demographic data. That is now a tool of the past. What is important in today’s market is data that has individual household level building precision.



Data analytics is important but having the right data for analytics is even more important.


Data Analytics



Answering the question of ‘Where do I find the right customer?‘ is a great challenge for the marketer. Being mindful of the increase in the cost of resources for distributing the product as well as the increased cost of communication to the right customer, it is important that the profit centre head and the marketing team are well equipped with the correct tools to reach the right potential.

Kentrix offers a simple solution which provides individual residential building precion.

Kentrix is an Inclusive Business Intelligence Platform for consumer data-driven solutions in B2C and D2C, operating on data of 91.5 crores of Indian consumers.

They are identified down to the precise residential place of living.

Geomarketeer from Kentrix is a granular market segmentation analysis tool. It supports companies in India with geo-location-based intelligence, using micro-market-focused data and tools to sustainably grow their business.

By delivering this information on the Software as a Service (Saas) platform, Geomarketeer allows organizations of any size to quickly get started with market research and data-backed insights.

And this data is available for use with Individual residential building precision.

You can define and analyse shopper profile of individual store catchment areas, not limited to administrative territory segregation (PIN codes, localities, etc.).



data analytics



When looking at growth for your new business you can describe customer density according to differentiated customer profile criteria and locate target groups with individual residential building precision .

The important part of the tool is that it will not just allow you to check Customer-Product Affinities but also Understand where , up to an individual residential building precision, is the right target for a specific product.

Geomarketeer as a tool is mean to make your business development sharper . Not just that it can also be used for reaching the right communication to the right audience with individual residential building precision, which in turn helps save cost and hence increase profitability for the business.

Geomarketeer by Kentrix as a solution has been used effectively by global brands like Diageo India as well as by successful start-up businesses like Swiggy, to be able to improve efficiencies and hence build their profitability using the precision of residential building targeting.