Change has become the norm in the present and future business scenarios, and the organization has to embrace change in order to survive. It is crucial for companies to promote an understanding of change as inevitable and prepare for it in advance. This article outlines ideas on how to create an organizational culture that embraces continuous change by examining communication and collaboration.

One must recognize that the ability to manage change successfully can really impact an organization’s performance. Management must develop an ‘acceptance of change’ attitude and make sure that they prepare their teams for change. These are readiness, communication, participation of the team, sustaining support, and evaluation of the process.