Speaking about intimate hygiene is a stigma in most parts of the world. The handful of intimate products available in the market couldn’t be vouched for by their customers. Dryness, itchiness, and rashes were just a few of the concerns customers faced. We made it our mission to conduct surveys and get adequate feedback from consumers before manufacturing our product. It was immediately obvious to us as doctors, that it was time to ditch the chemical-laden concoctions that lined intimate hygiene product aisles and move towards a more scientific and naturally derived solution.