What’s the purpose of your video and what are the key outcomes you’re after? If your marketing strategy for the video dictates high production value with beautiful cinematography and stylish editing, choose a company who reflects this style of work in their portfolio. If you’re looking for basic level testimonial videos on a low budget choose a company that has decent looking work in this category with a reasonable price tag attached to it.
When you know what’s most important for your brand, you can choose a company that offers the best result for this goal at the right budget. A great place to start when defining your priorities is to consider your audience and what they need to see and experience in order to make a decision after watching your final video.