South Asian communities in Western countries have always found it difficult to get creative with their dressing for traditional occasions. Sometimes this is due to the lack of availability of South Asian authentic attire, other times the price they are sold for in the Western market. Often, the tax of maintaining a high street store contributes significantly to the excessive price tag on the products.
Being South Asians, we had the same experience everywhere throughout the globe and thus Rawaaj came to existence. From the very beginning, our goal was to provide a simple and easy solution to the South Asian communities to get their favourite traditional attire and accessories as easily and swiftly as possible. Being the victim ourselves, we understood the challenge was being quick, easy and affordable.
We setup Rawaaj as a dedicated service with a small team as part of Smart Wears & Go Ltd. to cater specifically for the South Asian communities settled abroad. Being South Asians we understand our customers and we value quality over quantity. So be assured that all of our products are sourced from regulated distributors from the South Asian region and all the brands are authentic.
We are proud of our products and services and are excited to be able to provide something back to our communities settled abroad. We hope to make you a part of our journey to success. Of course we always welcome feedback, so please don't hesitate to contact us if you need any information or help on the products available on Rawaaj or just want to say hi.