In today’s world, a business’s reputation is formed by online reviews, social media interactions, and search engine results. It is a lot more complex than just word-of-mouth. Whether you are a professional, a businessman or a public figure, how you are perceived online can be the boundary line between success and failure.

Trust is formed by positive word-of-mouth and a strong reputation, both of which push business growth. However, in today’s world, information is freely available online, which can severely tarnish your credibility and reputation through negative publicity or bad reviews. Therefore, businesses need to operate proactively.