Digital Marketing is a significant component under which the technical and non-technical skills to build a wave of Internet popularity are addressed. For individuals to seek employment and showcase their skills, the industry has created various job roles. It brings together experts from web design, web development, social media consultancies, brand consultants, content authors, graphic designers, artists, etc. and collectively creates a visual representation of ideas that can be placed in the public’s minds. The growing demand for innovative specialists in the field also creates more jobs in India and allows India a hub for IT activities.