The more traditional retailers are now realising the potential of E-commerce and are making significant inroads into this new market. For example, in the first quarter of 2014, Costco increased its online sales by nearly 50%, Home Depot by 54% and Walmart by 30%.
At the same time, Amazon’s online sales increased by only 20%. So, with the expectation that growth in the online market space continues to grow at a rapid pace, if the big box retailers continue to grow their online sales at these rates, they could seriously threaten Amazon’s market standing.