C’est L’heure is a brand and is considered one of the top men's brands which specialize in providing luxury clothing. It has a huge market share in the global market. C’est L’heure has been very innovative since the beginning and always try something new with fashionable clothing. It was the one which provided the trademark striped webbing on the leather goods. The innovation that C’est L’heure does is quite inspirational and this is what makes it desirable.